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Non-Profit Bermuda Farmers Association

Non-Profit

The PR Challenge

Troncossi Public Relations was briefed to provide public relations support to the Bermuda Farmers Association to support its concerns regarding the possible importation of foreign soil.

Strategy

Troncossi enlisted the backing of a high-profile environmentalist, Dr David Wingate; and a former Director of Agriculture and Fisheries and researched the impact of previous pests that have been introduced to the island.

Results

The key messages were covered by the major Bermuda media outlets. As a result of the interviews and the high profile media coverage, including several front page articles, the Chairman of the National Sports Centre said publicly that he would not be importing foreign soil.

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