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Small Business Building the Brand AES

Small Business, Building the Brand

The PR Challenge

Alternative Energy Systems (AES) is one of the first companies in Bermuda to offer renewable energy options in Bermuda. While AES was offering customers access to a strong engineering background and the latest technology in the renewable energy field, it was facing increasing competition in the industry as new companies in the field opened.

Strategy

  • Educate journalists and architects about the benefits of solar energy
  • Offer Tim Madeiros as spokesperson/information source on solar and renewable energy to journalists
  • Raise the company‚Äôs profile using traditional media to reach target audience quickly and cost-effectively

Results

The client has had revenue growth of 300 per cent per year each of the two years since we have implemented the PR programme.

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