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TRONCOSSI PUBLIC RELATIONS TO DELIVER PR TIPS IN SPEAKING SERIES

Troncossi Public Relations (Troncossi), one of Bermuda’s leading public relations and social media consultancies, today announces that it will deliver a series of speeches about how public relations and social media can assist businesses in reaching their goals.

 

The topics and dates are:

How PR can make the most of sales & marketing budgets – May 8

No matter how big the budget, businesses need to maximize their marketing spend.  Now, it’s more possible than ever –online marketing combined with traditional PR tactics can create more impactful campaigns.  But, how can small businesses do this with limited resources?  In this session, you’ll learn how “earned media” can help support sales efforts and make your marketing dollars count.

 

Crisis communications – July 10 Bad news can happen to anyone.  How can you use public relations tactics to react to negative publicity about you or your company?  How can you prepare in advance to avoid or mitigate a crisis in the public eye?  How can you combine traditional PR techniques and today’s new communications tactics to address issues affecting your reputation?   This session will help ensure you or your company are best prepared to weather a storm.

 

Personal PR – October 30 When you are your business, or your business is you, how can you use PR to make yourself stand out from the crowd — or simply manage your reputation?  How can executives or empowered employees help sell a company mission?  How can social media affect your personal brand, and therefore your work?  How can you make your PR more personal?  In this session, anyone can learn how to use important principles of PR to best promote yourself — and your business.

How to use social media to promote your business – Date TBC There are many social media channels out there, but which ones are most effective for your business?  How do you leverage these 2-way communications tools for marketing and communications?  How can you identify your target audiences, and what do they expect from you?  How can you manage all of this media and track results?  How can social media support your marketing plan and sales objectives?  This session will show you how to make social media work for you.

 

 

Elizabeth Tee, Managing Director at Troncossi Public Relations, says: “In today’s new economy, companies need to control their expenses while still getting the most from their outreach to customers in a cost-effective way. We are excited to share some tips and tricks of the trade with businesses and show them how a combination of traditional PR and online marketing can be integrated for maximum benefit.”

 

Kendaree Burgess, Executive Director, Chamber of Commerce, says: “Chamber members want to remain on top of evolving business issues and our Lunch & Learn sessions are designed to help them do that. We look forward to hearing from Troncossi Public Relations about the latest practices in the world of PR and communications and invite all local businesses to attend.”

 

The cost is $10 ($20 including lunch) for Chamber members to attend or $40 including lunch for non-members. The presentation takes place from 12-2pm at the Chamber of Commerce on Point Pleasant Road in Hamilton. Businesses interested in signing up for the May 8 speech can register via the Chamber at: www.bermudachamber.bm.

 

Troncossi Public Relations is Bermuda’s most experienced public relations consultancy. It has been raising company profiles and advising Bermuda’s leading CEOs and organisations for almost 15 years.

 

For further information on the speech topics, please telephone Elizabeth Tee on 292-5838 or e-mail liz@troncossi.bm.

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